Feb 29, 2024
Boldbucks
The Reusable Wallet Packaging
*Please note - Detailed process of this project is available on Behance
Year
2024
Project TYPE
Academic
Category
Packaging Design
Product Duration
1 Week
Description
This project was a package design assignment for Boldbucks, a conceptual brand for modern, premium-quality wallets. My goal was to create a design that elevates the product's value by giving the packaging a dual purpose: after unpacking, it can serve as a functional wallet holder. This project was a creative exercise in transforming a typically mundane product into a memorable and sustainable brand experience.
Research
I began my process by identifying a gap in the market for a more engaging wallet unboxing experience. I chose to create a hypothetical brand, Boldbucks, with the goal of designing a premium product with a modern design language. For the brand identity, I designed a logo that symbolizes both a wallet and the brand's repeated "B"s. My research for the packaging design was inspired by the sophisticated feel of leather, which guided my choices for the color palette and a custom pattern that evokes texture and elegance.
Development
To bring the concept to life, I began with hand-drawn blueprints and sketches to visualize the package's construction. I then translated these ideas into a precise digital dieline, meticulously designing each part of the package. I intentionally chose a refined color palette and created a pattern inspired by a leather texture to communicate the brand's premium quality. To achieve realistic final visuals, I constructed and rendered a series of high-quality mockups in a 3D space, which allowed me to showcase the packaging's functionality and aesthetic.
Impact
This package design has a significant impact by going beyond mere aesthetics. By giving the packaging a secondary purpose as a wallet holder, I successfully increased its value and lifespan, solving the problem of wasteful, single-use design. The modern and elegant brand language, combined with this thoughtful functionality, not only elevates the unboxing experience but also positions Boldbucks as a premium and innovative brand, directly enhancing customer perception and loyalty.
