May 16, 2025
Oroma™
Spread The Oroma in Your Life
*Please note - Detailed process of this project is available on Behance
Year
2024
Project TYPE
Academic
Category
Branding
Product Duration
3-4 Weeks
Description
Messaging & Tone - Gentle, sophisticated, and focused on the emotional benefits of using Oroma. The language emphasizes tranquility, personalization, and the natural essence of the aromas. Phrases like "Elevate your Lifestyle" and "Spread the Oroma, in your life" encapsulate this tone.
Research
Oroma is a hypothetical smart aroma diffuser brand. The core idea is to create a brand identity that embodies serenity, bliss, peace, and calmness, centered around innovative aroma diffuser technology. The brand name, "Oroma" (derived from "Oro" meaning gold and "Aroma"), suggests a premium & enriching sensory experience.
Development
Oroma offers a modernly elegant experience, fostering serenity and trust. Oroma establishes itself as trustworthy, building confidence in its ability to enhance well-being. Ultimately, Oroma positions itself as a premium brand. Its sleek design and sophisticated palette evoke calm, while technological integration ensures user confidence. Oroma aims to enrich lives with elevated, thoughtfully crafted aroma experiences.
Impact
The elegant visual identity, combined with a sophisticated color palette, successfully evokes a sense of calm and serenity. This aesthetic impact directly supports the brand's promise of well-being, creating an emotional connection with the user before they even experience the product itself.
